Engaging Creative Industries on Climate Action
The World Bank’s Connect4Climate (C4C) Campaign, in partnership with The Climate Group and Maitland Green/Havas Media Worldwide
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How C4C discussion connects with Common Ground Initiative
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<p>It was on this point that Connect4Climate’s recent event at the Business & Climate Summit was developed. The event was held with advertising leviathan <strong>Sir Martin Sorrell</strong> only days after the launch of <a href="https://www.connect4climate.org/article/un-announces-common-ground-init…; target="_blank">“<strong>Common Ground</strong>” </a>a major advertising industry initiative launched with UN Secretary General <strong>Ban Ki Moon</strong> during the annual <a href="https://www.canneslions.com/" target="_blank">Cannes Lions Advertising Festival</a> held in Cannes, France on 24 June 2016.</p>
<p style="text-align: center;"><span style="font-size:14px;"><img alt="" src="/sites/default/files/images/commonground.PNG" style="width: 1000px; height: 423px;" /></span></p>
<p>That event came about as a result of Sorrell’s public interview with<strong> Al Gore </strong>at the <strong>2015 Annual Cannes Lions Advertising Festival</strong> following which the he pledged to convene the heads of his rival top 5 advertising networks at <strong>Cannes Lions 2016</strong> to address climate and sustainability as an industry. </p>
<p>Sorrell surpassed his goal and objective by convening the “Big 6” global advertising agency groups as well as the <strong>UN Secretary</strong>. Together, the six advertising agency Global CEOs and the Secretary General launched a “<strong>Common Ground</strong>” campaign.</p>
<p>Each agency committed to the development of sustained campaigns on an individual SDG. <strong>Havas Media Worldwide</strong>, who partnered with Connect4Climate on the Business & Climate Summit thematic discussion, committed to Sustainable Development Goal 13 to “take urgent action to combat climate change and its impact”. (To view the 24 June 2016 event, visit <a href="https://www.connect4climate.org/video/cannes-debate-secretary-general-u…; target="_blank">https://www.connect4climate.org/video/cannes-debate-secretary-general-u…;).</p>
<p>The Connect4Climate thematic discussion was positioned the following week and only 5 days after the “Common Ground” launch, providing a timely and strategic positioning of Connect4Climate and The World Bank Group in the emerging activities among creative industries on the SDGs.</p>
<p style="text-align: center;"><span style="font-size:14px;"> <img alt="" src="/sites/default/files/images/28116984196_84f961426f_k.jpg" style="width: 1000px; height: 662px;" /></span></p>
<p style="text-align: center;">Andy Ridley, Chief Executive Officer, Circle Economy; Simon Spanswick, Chief Executive Officer, Association of International Broadcaster; Jonathan Charles, Managing Director, Communications, EBRD & Former BBC Anchor; Sir Martin Sorrell, Chief Executive Officer, WPP; Erin Lyon, Executive Director, CSR-Asia. Photo: Max Edkins</p>
<p>The intention was to look at how to engage these sectors substantively beyond basic public awareness initiatives that are potentially used to “green-wash” or “blue-wash” private-sector and media by encouraging creative industries to delve further into their spheres of influence in both private-sector and consumer markets However, the event was also intended to spur further dialogue and action among the creative industries of media (print, broadcast and online), entertainment (film, sports) and advertising in the 3 key areas of business mentioned above.</p>
<p>An additional objective was to optimize the opportunity that the organization of the BCS Thematic Discussion presented to communicate with and engage world media and advertising industry bodies such as the<a href="http://worldbroadcastingunions.org/" target="_blank"> World Broadcasting Unions</a>, <a href="http://www.wan-ifra.org/" target="_blank">World Association of Newspapers and News Publishers</a>, the <a href="http://aib.org.uk/" target="_blank">Association of International Broadcasters</a>, <a href="http://www.wfanet.org/en" target="_blank">World Federation of Advertisers</a>, <a href="http://www.iaaglobal.org/" target="_blank">International Advertising Association</a> and specific media industry trade shows, conferences and conventions by seeking their recommendations for the event’s speakers, presenters and panelists, offering invitations for their participation as delegates, inviting their participation in Connect4Climate partners, inviting their observation of the event through live, streaming of the event (see <a href="https://www.connect4climate.org/video/business-climate-summit-role-crea…; target="_blank">https://www.connect4climate.org/video/business-climate-summit-role-crea…;) and seeking their partnership in additional, future activities and dialogues as a potential outcome of the event. </p>
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Outcomes
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<p>The reaction to the thematic discussion was very strong, and has resulted in enthusiastic conversations and proposals by the Summit participants and thematic discussion panelists. In particular, conversations with members and representatives of the <a href="http://worldbroadcastingunions.org/" target="_blank">World Broadcast Union</a>, the <a href="http://www.aub-uar.org/home.php" target="_blank">African Union of Broadcasters</a>, <a href="http://www.aibd.org.my/" target="_blank">Asia-Pacific Institute for Broadcast Development (AIBD)</a> and the <a href="http://aib.org.uk/" target="_blank">Association of International Broadcasters (AIB)</a>, including <a href="http://www.bbc.co.uk/mediaaction" target="_blank">BBC Media Action</a>, <a href="http://www.ann7.com/" target="_blank">African News Network/Channels Television</a> and the <a href="http://aib.org.uk/" target="_blank">Association for International Broadcasters</a> has resulted in <u><strong>specific proposals for the continuation of conversations on which to partner on climate change action both through their own and other events.</strong></u></p>
1.5C: The Record We Must Not Break
Launched at the "Climate Change: What the Olympics have to do with that" symposium at
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What can you do?
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<p style="text-align: center;">Raise your hand for the world:</p>
<p style="text-align: center;"><img alt="" src="/sites/default/files/images/raiseyourhand.PNG" style="width: 600px; height: 384px;" /><br />
<span style="font-size: 12px;"><em>Photo Credit: 1.5C Campaign.</em></span></p>
<p style="text-align: center;">Take a picture of 1.5°C on your hand like in this photo.</p>
<p style="text-align: center;">Send a copy by email to <a href="mailto:renee.miller@purpose.com">Renee</a> & <a href="mailto:joao.talocchi@purpose.com">Joao</a> at Purpose to be uploaded at <a href="http://www.1o5c.org/" target="_blank">www.1o5c.org</a>.</p>
<p style="text-align: center;">After July 28th post it on<strong> Twitter, Instagram & Facebook</strong> with <strong>#1o5C and #Sport4Climate.</strong><br />
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<p style="text-align: center;">Hold This Sign For The World:</p>
<p style="font-size: 13.008px; line-height: 20.0063px; text-align: center;"><img alt="" src="/sites/default/files/images/sign.PNG" style="width: 600px; height: 451px;" /><br />
<span style="font-size: 12px;"><em>Photo Credit: 1.5C Campaign</em></span></p>
<p style="text-align: center;">Print the campaign file and take a photo holding this sign. Materials are available in 3 languages here: <a href="https://www.dropbox.com/s/err5s6p7kmke9qu/1.5C_A4_Type_English.jpg?dl=0… href="https://www.dropbox.com/s/xs4zktg2x30kh8q/1.5C_A4_Type_French.jpg?dl=0"… href="https://www.dropbox.com/s/vrbd1l1skyhqcqh/1.5C_A4_Type_Portuguese.jpg?d…;
<p style="text-align: center;">Send a copy to <a href="mailto:renee.miller@purpose.com">Renee</a> & <a href="mailto:joao.talocchi@purpose.com">Joao</a> at Purpose to be uploaded at <a href="http://www.1o5c.org/">www.1o5c.org</a>.</p>
<p style="text-align: center;">Post it on <strong>Twitter, Instagram & Facebook</strong> using the <strong>#1o5C and #Sport4Climate.</strong></p>
<p style="text-align: center;"> </p>
<p style="text-align: center;">Share your Video with the World:</p>
<p style="text-align: center;">Record a 10’ – 30’ second video of yourself telling the world why you’re standing up for climate change and why 1.5°C is the record we must not break.</p>
<p style="text-align: center;">Send a copy to <a href="mailto:renee.miller@purpose.com">Renee</a> & <a href="mailto:joao.talocchi@purpose.com">Joao</a> at Purpose to upload at <a href="http://www.1o5c.org/">www.1o5c.org</a>.</p>
<p style="text-align: center;">Post it on <strong>Twitter, Instagram & Facebook</strong> using <strong>#1o5C and #Sport4Climate.</strong></p>
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Take Action!
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<p>Suggested Tweets & Short Messages:</p>
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<li><strong>#Sport4Climate</strong> Competing for Gold. United for #ClimateAction. <strong>#1o5C</strong></li>
<li>The smallest temperature increase can make the biggest difference for some people´s survival. <strong>#1o5C</strong></li>
<li>#ClimateChange affects all, the poor the most. Stay below <strong>#1o5C with #Sport4Climate</strong></li>
<li>Keeping #GlobalWarming below 1.5C keeps us in the race.<strong> #1o5C #Sport4Climate</strong></li>
<li>Raise the bar. Not the Sea Level. <strong>#1o5C</strong></li>
<li>#ClimateChange: I am doing my part to stay below <strong>#1o5C</strong>.<strong> #Sport4Climate</strong></li>
<li><strong>#Sport4Climate</strong> is United for Climate. Support a <strong>#1o5C </strong>target</li>
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<p>Download the <a href="http://connect4climate.org/publication/%E2%80%9815c-record-we-must-not-…; target="_blank">Info Pack</a> of the 1.5C: The Record We Must Not Break Campaign.</p>
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Green Cities: #Photo4Climate Finalist Photo of the Week
Many cities worldwide are growing rapidly, and by 2050 it is estimated that 70 per cent of the world’s population will live in urban areas. This dramatic trend is greatly affecting natural resource availability—including access to clean drinking water—waste management, transport, and other aspects of modern cities.
The combination of climate change and an increasingly urbanizing global population requires city officials, urban planners, and members of the private sector to find innovative approaches to efficient resource management, while simultaneously reducing greenhouse gas emissions and opening the door to new green technologies. It is time for us - citizens - to push local governments, investors and urban planners to invest in efficiency and renewable energy, green areas, rebuild our cities, towns, municipalities and communities.
We have asked you to show us how is your city adapting to a sustainable management and we got great positive responses. However, Yiga Vianney shared this week's #Photo4Climate Finalist Photo under the theme #GreenCities. Congratulations, your picture ilustrates how Uganda is responding to Climate Change effects finding new ways in adapting to renewable energy.
Take a look at the original caption:
Uganda the land of green energy. Inset are briquettes made from agricultural wastes. Picture taken during the Drying Process.
Photo Credit: Yiga Vianney
Climate Change: What The Olympics have to do with it?
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Climate change and extreme weather events threaten the viability of much of global sport as it’s currently played, either in the back yard, at local grounds, or in professional tournaments.
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Gender Equality: #Photo4Climate Finalist Photo of the Week
Gender Equality is a Human Right. It is also fundamental for a peaceful, prosperous and sustainable world. Women are entitled to live with dignity and with freedom. As the 5th Sustainable Development Goal - to achieve gender equality and empower all women and girls - it means that we have to work together in order to provide women and girls with equal access to education, health care, decent work, and representation in political and economic decision-making processes that will fuel sustainable economies and benefit societies and humanity at large.
This week you've accepted the challenge of sharing with us a visual story connecting #GenderEquality and #ClimateChange. Oluwaphemmy - the week's Finalist - showed us, with a great picture, how women are able to earn a living in Delta (Nigeria). Congratulations: your image really exemplifies the topic of gender equality!
Take a look at the original caption:
Hardworking female farmer coming from farm with some of her harvest on her bike. Farming can give women a chance to control more income and reducing gender inequality. Location: AMAI town of Delta state Nigeria.
Photo Credit: Femi Jahplus/ Oluwaphemmy
Every citizen can call for climate action at Festival of Participation
The World Bank Group's Connect4Climate program organized a climate change discussion during the Festival of Participation promoted by the Italia, Sveglia! (Italy, Wake up!) alliance.
The Film4Climate Global Video Competition is the centerpiece of the Connect4Climate initiative to promote sustainability in the creative industries through active engagement with young people in finding solutions to climate change.
The winners, selected by a jury chaired by Bernardo Bertolucci, and including other preeminent directors, producers, writers and political leaders, will be announced at a high-profile awards ceremony at the United Nations COP22 Climate Summit in Marrakesh, Morocco in November.
![https://www.dropbox.com/s/err5s6p7kmke9qu/1.5C_A4_Type_English.jpg?dl=0…](https://www.dropbox.com/s/err5s6p7kmke9qu/1.5C_A4_Type_English.jpg?dl=0">English</a>, <a){kind=link}
![https://www.dropbox.com/s/xs4zktg2x30kh8q/1.5C_A4_Type_French.jpg?dl=0"…](https://www.dropbox.com/s/xs4zktg2x30kh8q/1.5C_A4_Type_French.jpg?dl=0">French</a> , <a){kind=link}
![https://www.dropbox.com/s/vrbd1l1skyhqcqh/1.5C_A4_Type_Portuguese.jpg?d…](https://www.dropbox.com/s/vrbd1l1skyhqcqh/1.5C_A4_Type_Portuguese.jpg?dl=0">Portugese</a>.</p>){kind=link}