Sam Bird is Racing Against Climate Change at Formula E
The DS Virgin Racing team is calling for accelerated climate action with their Race Against Climate Change campaign. #RomeEPrix kicks off with Sam Bird starting in 2nd place. 
 
Click here to find out more and join the campaign.
 
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Design4Climate Action at the Milan Design Week – addressing climate change through sustainability in design
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Five years after its first engagement with the design industry the World Bank Group’s Connect4Climate global partnership program returns to Milan Design Week 2018 to highlight positive solutions.
 
Design underlines every physical object we know. As the world walks towards a new era of eco-friendliness, low-carbon, and sustainability, the “Design4Climate Action” weeklong series of events will engage diverse audiences to embrace climate-driven, sustainable design. Sustainable design is climate-smart, environmentally-friendly and socially responsible, often achieved through a circular-economy mindset that thrives on renewable resources, efficient construction, reduced waste, and healthy and productive environments. 
 
On the occasion of the Milan Design Week 2018, from Tuesday 17th to Sunday 22nd April, Connect4Climate, the international program of the World Bank dedicated to communication on climate change, and LifeGate, the Italian media network promoting sustainability, partner with Material ConneXion Italia Salone del Mobile Milan, TVN Media Group and IULM University, to present the Design4Climate Action initiative.
 
Join and engage with our Facebook Live recordings and discuss online with #Design4Climate
 
Conceived as a traveling media zone, Design4Climate Action will be a digital collector and amplifier of sustainability information, and related content during Milan Design Week. The collaboration aims to maximize climate action by encouraging accelerated sustainable design practices throughout the design industry and the private sector as a whole.
 
Numerous hubs will be located throughout the city of Milan. During the day, Connect4Climate will host live interviews at the Lifegate space (Materials Village, inside Superstudio Più), featuring an engaging recording program, live interviews, editorial activities and social content. In the evening, from 7:00 to 8:30 PM, the Design4Climate Action program will continue at the exhibition "Living Nature“ designed by the international design and innovation firm Carlo Ratti Associati (CRA) and located in front of Palazzo Reale. "Living Nature" is a 500-square-meter area where the four seasons are represented and made to coexist. As described by Carlo Ratti, the "Living Nature" installation is a reflection of climate change and the impact they have on the concept of urban living - above all an invitation to the return of nature in the city.
 
Milan Design Week Installations
Photo Credit: Bárbara Gomes Simões / Connect4Climate 
 
Several itinerant media zones will also populate the Salone del Mobile and the streets of Milan, engaging experts, artists and citizens, and fostering the exchange of opinions and discussions on the theme of design and sustainability.
 
Transformation to a low-carbon, resilient future includes building sustainability into the very design of our cities, our houses, our clothes, our technology, and all the elements of our daily lives. Brilliant ideas, innovative solutions, and new designs come from every corner of the planet. Many will be presented in Milan during the week. How these contribute to promoting climate action, to building a low-carbon, resilient and sustainable future, will both surprise and excite those who attend.
 

The Program

These are the main events of the week, from Tuesday 17 to Saturday 21 April:
 
  10:00 am-9:00 pm at Materials Village, Via Tortona, 27
 
      ​  Press Review from 12:00 pm to 1:00 pm
 
        ​  Interviews and debates from 1:00 pm to 4:00 pm
 
  10:00 am-10:00 pm at “Living Nature” pavilion, Palazzo Reale (Piazza del Duomo)
 
         ​  Interviews and debates from 6:00 pm to 8:30 pm
 
  9:30 am-6:30pm at Salone del Mobile, Fiera Milano, S.S. del Sempione 28, Rho Milano
 
         ​  Interviews inside the Pavilions of Rho Fiera from 10:00 am to 1:00 pm
 
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Advancing Connect4Climate’s Identity
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Connect4Climate stands for a community connecting for climate action. 
 
We believe that united we can manage one of our generation’s greatest challenges. We aim to raise awareness for climate action, promote commitment among the public, private sector and policy-makers for a rapid transition to a low-carbon resilient future, and build coalitions to further advocacy efforts and support sustainable development.
 
With our global community, with you, we can tackle climate change and support a sustainable future that aims to end poverty. In the words of Jim Yong Kim, World Bank Group President: “We will not end extreme poverty if we do not tackle climate change.”
 
Our world is increasingly inter-connected; through connections, we can accelerate climate action. We can advance the new climate economy at the speed of the digital revolution and the scale of the industrial revolution. 
 
 
To inspire our community, our partners and our audience we have advanced the Connect4Climate identity. Building on our original C4C mark we have simplified it and joined it with a Green Globe to symbolize our growing global community and to interlink the Connect4Climate program with the World Bank Group identity.
 
Connect4Climate Globe - New logo 2018
 
The Connect4Climate look has been modernized and streamlined, while still staying true to our colors and keeping the digital use of “4” as a visual representation of the word “for.” Connect4Climate stands for a community connecting for climate action. From today, Connect4Climate will have a new brand identity:
 
Connect4Climate Logo 2018

Designed for climate action

Inspired by our mission and by the creative industries that we work with every day, we drafted a brief with six essential challenges: 
 
        1. Infinitely Connected: We have retained the outline of the C4C mark, which was originally developed with the “infinity sign” in mind to emphasize our growing community and engagements, aiming for infinite connections in support of climate action. 
 
        2. Elegantly Greened: We retained our green color scheme because we are uniting towards a more sustainable future characterized by more value and respect given to nature.
 
        3. Globally Partnered: Only through our global partnerships and connections can we together address climate change.
 
        4. Digitally Minded: Keeping the number “4” as a visual representation of “for” is in line with our emphasis on digital and multi-media for communications and across languages.
 
        5. Cleanly Modernized: With clean, simple lines and Connect4Climate written in one line as a preference we aim to simplify and unify our look.
 
        6. Variably Associated: Housed at The World Bank Group, Connect4Climate is designed to embrace partners, lead initiatives, support projects and advance campaigns.
 
 
Connect4Climate in partnership with the World Bank Group Logo 2018
 

Brand Assets

Brand assets have been carried forward from the legacy C4C mark, including the use of the “drop” from the top of the mark and the “square” as the center point of the mark. Connect4Climate also consistently uses the number “4” as a digital shorthand for the word “for” to underscore Connect4Climate’s modern, international and action-orientated perspective, that we are “all for climate action.”
 
Connect4Climate developed the “tree mark” to emphasize our environmental roots, our global outlook and our solutions-focused nature to building a sustainable low-carbon and resilient future. The growth of “leaves” using the Connect4Climate’s “drop” asset is used to support our fundamental belief that we need to re-green our world, that we are all for the green. The “Earth mark” is used consistently to highlight Connect4Climate’s global connections and Planet-orientated perspective.

About Connect4Climate

Connect4Climate is a global partnership program launched by the World Bank Group and the Italian Ministry of Environment, together with the German Federal Ministry for Economic Cooperation and Development, that takes on climate change by promoting solutions and empowering people to act.
 
With an emphasize on changing consumer behavior and transforming sectors Connect4Climate engages influential and trend-setting industries like Film, Fashion, Sport, Music, and Design, to reach broad audiences and advance sustainable practices within these industries. 
 
Connect4Climate supports the power of youth to change the world and works with leaders in businesses, cities, regions and as influencers. 
 
To advance the climate agenda Connect4Climate supports new technology, enhanced innovation, increasing investments and city-level solutions and action. 
 
We look forward to connecting with you for climate action. 
 
 
Connect4Climate with Donors Logo 2018
Design4Climate Action at Milan Design Week

Timezone:
Join “Design4Climate Action” at the Material Village container and at the “Living Nature” exhibit in Milan’s main square (Piazza del Duomo) from 17th to 22nd April 2018. Transformation to a low-carbon, resilient future includes building sustainability into the very design of our cities, our houses, our clothes, our technology, and all the elements of our daily lives.
 
The bullfighter takes film making and sustainability by the horns in Guadalajara
Connect4Climate's message from #All4TheGreen - Mobilizing Climate Science
 
The #All4TheGreen event shed new light on the need to communicate science, implement ambitious climate policies and act urgently by bringing speakers from different sectors together - from scientists to policymakers, from young people to artists.
 
”Cracking Danilo Rea” - Full Concert #All4TheGreen
 
“Cracking Danilo Rea", a dialogue between man and technology created by artist Alex Braga, who works across music and concept art, and designed with Danilo Rea, one of the most influential piano improvisers.
 

About #All4TheGreen - Mobilizing Climate Science:

#All4TheGreen 2018 - Closing Remarks
 
Closing Remarks of the #All4TheGreen - Mobilizing Climate Science Event, in Bologna with:
 
Greening Artificial Intelligence: What A.I. Means for Sustainability #All4TheGreen
 
Presentation - Greening Artificial Intelligence: What A.I. Means for Sustainability at #All4TheGreen - Mobilizing Climate Science Event, in Bologna with:
 
Panel Discussion - Reshaping Our Future: The IPCC Looking Ahead #All4TheGreen
 
Reshaping Our Future: The IPCC Looking Ahead Panel Discussion at #All4TheGreen - Mobilizing Climate Science Event, in Bologna with:
 

Connect4Climate is a World Bank Group Multi-Donor Trust Fund powered by Italy’s Ministry of the Environment and Energy Security and Germany’s Federal Ministry for Economic Cooperation and Development that drives climate action through advocacy, partnerships, and creative communications.

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