April 17, 2018
A traveling media initiative led by the World Bank Group’s Connect4Climate program, April 17 – 22, 2018
Five years after its first engagement with the design industry the World Bank Group’s Connect4Climate global partnership program returns to Milan Design Week 2018 to highlight positive solutions.
Design underlines every physical object we know. As the world walks towards a new era of eco-friendliness, low-carbon, and sustainability, the “Design4Climate Action” weeklong series of events will engage diverse audiences to embrace climate-driven, sustainable design. Sustainable design is climate-smart, environmentally-friendly and socially responsible, often achieved through a circular-economy mindset that thrives on renewable resources, efficient construction, reduced waste, and healthy and productive environments.
On the occasion of the Milan Design Week 2018, from Tuesday 17th to Sunday 22nd April, Connect4Climate, the international program of the World Bank dedicated to communication on climate change, and LifeGate, the Italian media network promoting sustainability, partner with Material ConneXion Italia Salone del Mobile Milan, TVN Media Group and IULM University, to present the Design4Climate Action initiative.
Join and engage with our Facebook Live recordings and discuss online with #Design4Climate
Conceived as a traveling media zone, Design4Climate Action will be a digital collector and amplifier of sustainability information, and related content during Milan Design Week. The collaboration aims to maximize climate action by encouraging accelerated sustainable design practices throughout the design industry and the private sector as a whole.
Numerous hubs will be located throughout the city of Milan. During the day, Connect4Climate will host live interviews at the Lifegate space (Materials Village, inside Superstudio Più), featuring an engaging recording program, live interviews, editorial activities and social content. In the evening, from 7:00 to 8:30 PM, the Design4Climate Action program will continue at the exhibition "Living Nature“ designed by the international design and innovation firm Carlo Ratti Associati (CRA) and located in front of Palazzo Reale. "Living Nature" is a 500-square-meter area where the four seasons are represented and made to coexist. As described by Carlo Ratti, the "Living Nature" installation is a reflection of climate change and the impact they have on the concept of urban living - above all an invitation to the return of nature in the city.
Photo Credit: Bárbara Gomes Simões / Connect4Climate
Several itinerant media zones will also populate the Salone del Mobile and the streets of Milan, engaging experts, artists and citizens, and fostering the exchange of opinions and discussions on the theme of design and sustainability.
Transformation to a low-carbon, resilient future includes building sustainability into the very design of our cities, our houses, our clothes, our technology, and all the elements of our daily lives. Brilliant ideas, innovative solutions, and new designs come from every corner of the planet. Many will be presented in Milan during the week. How these contribute to promoting climate action, to building a low-carbon, resilient and sustainable future, will both surprise and excite those who attend.
These are the main events of the week, from Tuesday 17 to Saturday 21 April:
10:00 am-9:00 pm at Materials Village, Via Tortona, 27
Press Review from 12:00 pm to 1:00 pm
Interviews and debates from 1:00 pm to 4:00 pm
10:00 am-10:00 pm at “Living Nature” pavilion, Palazzo Reale (Piazza del Duomo)
Interviews and debates from 6:00 pm to 8:30 pm
9:30 am-6:30pm at Salone del Mobile, Fiera Milano, S.S. del Sempione 28, Rho Milano
Interviews inside the Pavilions of Rho Fiera from 10:00 am to 1:00 pm
Connect4Climate is a global program launched by the World Bank Group and the Italian Ministry of the Environment together with the German Federal Ministry for Cooperation and Economic Development, whose goal is to take charge of climate change by supporting ambitious leadership, promoting transformative solutions and empowering collective action.
From the presence at the Milan Design Week, through sustainability project discussions, to the construction of the first solar plant on the National Mall in Washington DC, to help energize the Earth's World Day 2015, Connect for Climate is the driver of change, for Encourage all industries to join forces to accelerate the transition to a sustainable low-carbon economy.
LifeGate is considered the reference point for sustainability in Italy and counts on a community of 6 million people.
Every day LifeGate works with passion and determination to provide information, projects, and services, involving an ever-wider network of people, businesses, NGOs, institutions that want to engage in change for a sustainable future actively.
Even during the Milan Design Week, the LifeGate media network will provide information, projects, and services to enable people to embrace sustainability in every daily choice.
TVN Media Group
TVN Media Group has been supporting Connect4Climate with great enthusiasm for years in the precious work of raising awareness on the themes of global climate change.
TVN Media Group is a leading company in Italy in the advertising and communication sector, with strong know-how in the design, development, and management of communication on different media, from paper to the web, from mobile to TV. Through the Today digital newspaper, periodical journalistic magazines such as Pubblicità Italia and Advertiser Communication Strategies and with Televisionet.tv, the first Italian web tv, promotes and documents the activity of the world of communication and entertainment. It is also specialized in the production of trailers and promotional spots, videos and documentaries, audiovisual filming, live streaming and web TV channel management. Since 2001, it has also been the point of reference for marketing consultants with the MyMarketing.Net portal, an authoritative information center, an integrated business, and communication project.
TVN Media Group is the publisher and organizer of the international awards for the world of communication, advertising and brand creativity: International GrandPrix Advertising Strategies, Brand Identity GrandPrix, and International GrandPrix Relational Strategies.
The Free University of Languages and Communication IULM (International University of Languages and Media IULM) is commonly recognized as the Italian center of excellence for training in the fields of Communication, Languages, Tourism and the Valorization of the cultural heritage, the professional fields considered today very much receptive and particularly stimulating.
With a vocation geared towards integrating cultural preparation and professional skills, the University is a meeting point between the academic world and the labor market. All students guarantee a solid preparation, propose innovative didactic courses, offer cutting-edge services, active contacts with the world of work and encourage study experiences abroad.
Its mission is to train professionals able to face the challenges and seize the opportunities that emerge from the international scenarios, but it is also to shape men and women aware of themselves and their value.