Set Your #EyesOnCOP26: The Time for Action is Now!

Youth4Climate|Communication
Set Your #EyesOnCOP26: The Time for Action is Now!


As we near Pre-COP26 in Milan and COP26 in Glasgow, the need for a robust, comprehensive climate action plan has never been more palpable. Following on from the first-of-its-kind Youth4Climate: Driving Ambition event to be held in Milan from Sep. 28-30, will world leaders attending the Pre-COP and COP26 climate conferences acknowledge the increasingly severe impacts of the climate crisis worldwide and take the necessary steps to turn things around and secure a sustainable future? To ensure they do, we need people of all ages and backgrounds to be as sharp as possible about the need for ambitious action and fix their #EyesOnCOP26.

Such is the impetus for Connect4Climate’s brand-new “The World is Watching” campaign, a multimedia outreach effort developed by C4C in collaboration with the Italian promotional agency I’m Not A Robot. Join the movement with our #WorldIsWatching Instagram filter and help us remind world leaders that the planet needs their backing now.

This campaign goes hand in hand with the week of #All4Climate activities happening in and around Milan during Pre-COP26, which will run the gamut from seminars and debates at the MEET Digital Culture Center to action-oriented meetings throughout the city. Dozens of exciting events will be featured on the All4Climate website, so wherever you are, you’re invited to join the movement and help us build momentum toward the Pre-COP and COP26!

C4C prides itself on a long history of amplifying young voices, which is why we have been excited to support the Italian Ministry on this year’s Youth4Climate: DrivingAmbition event in Milan. An incredible assembly of some 400 youth climate leaders—two each from roughly 200 countries—will convene ahead of the Pre-COP to develop innovative strategies for implementing climate action across four guiding themes: Climate-Conscious Society, Non-State Actors’ Engagement, Sustainable Recovery, and the central theme of Youth Driving Ambition. The delegates’ outputs will feed directly into the Pre-COP and will set a tone of both hope for a green future and commitment to concrete climate action.

Driving home the spirit of alacrity and teamwork inherent to both  Youth4Climate and the surrounding #All4Climate events will be a massive #Music4Climate concert on September 30 in Milan. This event will bridge the youth summit and Pre-COP26 in style and send a resounding message of hope for a sustainable future worldwide. Rockin’1000, “the largest rock band in the world,” will lead the celebration, live-streaming on A-Live in media partnership with Sky an unforgettable set of climate-positive music featuring 100 musicians from around the world rocking out together onstage.

All of these many upcoming events and initiatives are united in their goal: to inspire ideation, collaboration, and execution of impactful climate action on a scale never before seen. Only by working together can we make 2021 the year for climate ambition and concerted action that it needs to be, so don’t hesitate to dig deeper into these activities and be a part of the movement!