
Recognizing the long-standing and successful engagement of global youth and creative industries in the climate change conversation, Connect4climate has been invited to participate in the panel discussion of “Power of Film to Effect Change”.
Connect4Climate's program manager Lucia Grenna, IMAX CEO Rich Gelfond, UN Environment Program’s (UNEP) Naysan Sahba, Dean of USC School of Cinematic Arts Elizabeth Daley, and Academy Award winning film producer Lawrence Bender will share their thoughts on this topic.

Climate change can be a pretty scary and depressing topic, and that makes a lot of us just want to tune it out. Social psychologists have been studying this for a while now, and have some interesting ideas.
1) Future discounting. Humans are pretty bad at long-term planning. Economists, dieticians, and anyone who’s tried to get their dads to quit smoking can tell you that. Climate change moves slowly, and while impacts are being felt here and now, people still perceive it as distant in time and space.
2) Motivated reasoning. We’d like to think we’re rational creatures, weighing evidence and making decisions based on facts, but we’re not. Humans are highly emotional, social beings that seek out information that confirms what they already believe.
3) Emotional numbing. People have been hit over the head multiple times with images of polar bears on melting ice sheets, or the earth on fire. These scary visuals are emotionally jarring, and tend to disengage people from the issue. It’s a lot to take in. So we just tune out.
So how can we effectively engage people in the biggest challenge of our time? Well, knowing is half the battle. Climate & Urban Systems Partnership (CUSP) has been using what we have learned from social psychology to create climate change education programs that counteract some of those more negative reactions.
CUSP is a network of climate scientists, learning scientists, informal educators, and community organizations in four cities in the U.S. Northeast. CUSP develops and delivers programming both in museums and in the community that focus on local climate risks and educates about tangible solutions people can get involved in at the community level. CUSP is currently active in New York City, Philadelphia, Pittsburgh, and Washington, D.C., and is led by the Franklin Institute in Philadelphia.
Community programs range from short tabletop interactions at festivals, to eight-week programs at senior centers or afterschool centers, to educational workshops at community meetings. For example, in one tabletop activity, participants learn that climate change can lead to increased heavy downpours. They are then challenged to re-engineer their neighborhoods to absorb more water, using sponges to represent green infrastructure. A recent evaluation suggests that this approach not only teaches people about potential climate change impacts and responses but also leads to an increase in conversations about climate change at home. We are continuing to test the idea that engaging in a locally framed and solution-focused activity that promotes hope and empowerment will lead participants to want to learn more about the issue as a whole.
Similarly, the CUSP Map, currently active in New York City and Pittsburgh, allows visitors to make connections between their daily lives and climate impacts. The map, which is used in conjunction with other CUSP programs and products, pairs hard data with local narrative information, creating a local picture of climate impacts and solutions that values the public’s experiences and observations. For example, map users might explore a dataset about precipitation projections or floodplain changes in conjunction with a dataset that shows the location of subway lines, helping them make the connection between a projection (increased heavy downpours and flooding) and an impact (a delayed subway commute).
Our approach of keeping climate information local, relevant and solutions-focused is in line with the latest learning research and science communication research. Ultimately, we want to give hope and empower people and organizations to work beyond personal choices to make an impact on a community and city level. Collectively, we can reduce further damage to the climate and prepare for those changes that are already underway.

Exactly one year since its official launch, Film4Climate returns to the Guadalajara International Film Festival (FICG), the most prestigious film fes
<p>[video:https://vimeo.com/157779769]</p>
<p>Exactamente un año después de su lanzamiento oficial, <a href="http://connect4climate.org/initiatives/film4climate" target="_blank">Film4Climate </a>vuelve al Festival de Cine Internacional de Guadalajara (<a href="http://www.ficg.mx/31/index.php/es" target="_blank">FICG</a>), el festival de cine más prestigioso de América Latina con un excelente programa.</p>
<p>Del 4 al 11 de marzo, FICG31 y Film4Climate presentarán fuera de competencia una selección de películas ambientales y relacionadas al cambio climático a los muchos espectadores, representantes de la industria y los críticos asistentes al festival.</p>
<p>Las películas influyen de tal manera en nuestro comportamiento, que dan forma a nuestros hábitos, desempeñan un papel fundamental en la sensibilización pública e incluso logran efectivos llamados a la acción.</p>
<p>Iván Trujillo, director del FICG, vio el año pasado el potencial de liderar desde el Festival la iniciativa de Pantalla Verde desarrollada por <a href="http://connect4climate.org" target="_blank">Connect4Climate </a>y así sumarse a la acción para enfrentar la problemática del cambio climático.</p>
<p>Mucho se ha logrado en los últimos 12 meses: desde el establecimiento de una red de socios de más de 160 organizaciones de la industria del cine, la celebración de eventos de alto perfil en los principales festivales de cine de todo el mundo, hasta el lanzamineto en la histórica Conferencia sobre el Clima de las Naciones Unidas (COP21) de la <a href="http://connect4climate.org/initiative/film4climate-international-charte…; target="_blank">Guía de Film4Climate</a> para la reducción de los impactos ambientales en las producciones cinematograficas. Así hoy Film4Climate es un actor relevante dentro de la industria.</p>
<p>El compromiso de FICG a una industria del cine con conciencia ambiental en realidad comenzó hace siete años con el establecimiento de la <strong>"Muestra de Cine Socio-Ambiental"</strong>, que en colaboración con la <em><strong>Universidad del Centro de la Cultura de Guadalajara</strong></em>, ha contado con alrededor de 100 películas ambientales durante los últimos seis años.</p>
<p>En 2015, el festival elevo su compromiso ambiental al no solo <strong>albergar el lanzamiento de Film4Climate</strong>, sino al insistir en la implementación de prácticas centradas en el medio ambiente, tales como la impresión de un menor número de materiales y la reducción del impacto ambiental del evento en su totalidad.</p>
<p>Hoy Connect4Climate tiene el honor de celebrar un año de la exitosa alianza con el Festival Internacional de Cine de Guadalajara y la Universidad de Guadalajara.</p>
<p>La sección Film4Climate en FICG de este año incluirá la proyección de "Sila y los guardianes del Ártico", "Cómo cambiar el mundo", "Vertedero de armónicos", "Racing exctinction" y muchas otras películas, seguidas de conversatorios con los directores, ponentes de alto nivel y embajadores, entre ellos las actrices y activistas Bianca Jagger, Victoria Abril, y Assumpta Serna.</p>
<p>Para obtener más información sobre el programa, visite <a href="http://www.ficg.mx/31/index.php/es/programacion/fuera-de-competencia/fi…; target="_blank">http://www.ficg.mx/31/index.php/es/programacion/fuera-de-competencia/fi…;
<p>Durante la próxima semana se harán emocionantes anuncios, por favor continúe visitando <a href="http://connect4climate.org" target="_blank">connect4climate.org</a> para las actualizaciones y siga nuestras páginas de <a href="http://twitter.com/Connect4Climate" target="_blank">Twitter </a>y <a href="http://www.facebook.com/connect4climate" target="_blank">Facebook </a>para noticias en tiempo real!</p>

“Let’s get some positivity into this world!”, exhorted Stevie Wonder during an exclusive performance at the 13th Annual Global Green Pre-Oscar Party held this Wednesday night in Los Angeles.
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<p>World Bank Group’s Connect4Climate global partnership program received a special recognition for its public outreach,...</p>
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