On April 8, 2015 we had the unique chance to sit in at the heart of the "Lets Talk Climate" webinar hosted by Earth Day Network and Connect4Climate at the World Bank Group HQ. (To listen to the entire webinar, go to connect4climate and scroll to "Let's Talk Climate"). The idea behind the webinar was to get leading thinkers talking about innovative strategies to communicate climate change. From social medias influence on spreading awareness, to connecting messages to concrete actions, and understanding your audiences values to find achievable solutions, the conversation was dynamic and non-stop, and the room itself was buzzing with energy. Clearly, the buzz was picked up around the world; the webinar boosted Connect4Climate's Twitter impression to 12 million that day!

 

The webinar "Let's Talk Climate" seriously spiked Connect4Climate's Twitter impressions! While the discussion touched on the many angles of climate change communications that we think about every day, it also gave us some new ideas to consider. It also provided some serious food for thought for our upcoming conference "Communication for Climate Change 2.0" on Wednesday, April 15, when Connect4Climate and the Center for Research on Environmental Decisions (CRED) at Columbia University are bringing together a fantastic blend of scholars and leaders during the World Bank Group's spring meetings to dissect the science of climate change communication and determine the most effective ways to move forward.

See all Connect4Climate's events and initiatives surrounding Earth Day. 

Communications Officer Max Edkins and Lucia Grenna, Program Manager of Connect4Climate, and Joelle Auffray, Director of Apidae Development Pty Ltd., prepare for the webinar.