United Nations Secretary-General Ban Ki-moon announced today the launch of a first-of-its-kind initiative developed among the six largest communications businesses globally in support of the Sustainable Development Goals (SDGs). 

UN Secretary-General, Ban Ki-moon announcing the Common ground Initiative. Photo Credit: United Nations

“Today, the communications industry is taking a historic, first-of-its-kind step to beat poverty, injustice and inequality,” said the Secretary-General, speaking at the Lions Festival of Creativity, Cannes. “The six biggest communications businesses in the world have risen to what some may have said was an impossible test: they have agreed to put their differences aside in support of a joint unique and exciting initiative to advance the 2030 Agenda for Sustainable Development and the SDGs.”

The Secretary-General emphasized that success required a serious, 15-year partnership for humanity. He called the new initiative both an example and a challenge to all of us to find our own common ground for the common good.

Ban Ki-moon with five of the six firm leaders at the Lions Festival of Creativity, in Cannes. Photo Credit:

Common Ground was developed by leading advertising companies, including Dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP.

In a joint statement, Tadashi Ishii, Chief Executive Officer and President of Dentsu; Yannick Bolloré, Chairman and Chief Executive Officer of Havas; Michael Roth, Chairman and Chief Executive Officer of IPG; John Wren, President and Chief Executive Officer of Omnicom; Maurice Lévy, Chairman and Chief Executive Officer of Publicis Groupe; and Sir Martin Sorrell, founder and Chief Executive Officer of WPP, said:

“The Common Ground initiative recognises that the global issues the UN has identified transcend commercial rivalry. By working in partnership to support the Sustainable Development Goals, we want to demonstrate that even fierce competitors can set aside their differences in order to serve a wider common interest. We hope others in and beyond our own business decide to do the same.”

Secretary-General Ban Ki-moon meets with winners of the Cannes Young Lions competition in France. Photo Credit: Eskinder Debebe

“The timing is right for this type of innovation,” elaborated the Secretary-General. “We are in the first year of implementing a 15-year plan. Getting it on track at the beginning is critical to achieving our goals at the end. The communications industry is famous for its creativity and energy. The United Nations fully supports channelling this dynamism towards answering the greatest challenges facing our planet and humanity.” 

The sustainable development agenda, unanimously adopted by world leaders in September 2015, is the most ambitious anti-poverty, pro-planet agenda ever agreed, with the SDGs anchored at its centre. The agenda clearly defines the world we want – applying to all nations and leaving no one behind. 

How does the Common Ground work?

The new collaboration will start immediately, with two immediate objectives:

• to come together to help to address the Sustainable Development Goals and
• to encourage other industries to follow suit and find their own common ground.

Kick-starting the Common Ground programme will be a global advertising campaign, with space donated by key business and thought-leadership publications.

In addition, the six companies have agreed to provide a development fund for each of the winning ideas in the Cannes Young Lions competition, which this year was devoted solely to the SDGs. These funds, a first for the Young Lions Contest, will be used to develop the winning concepts and provide them the strongest possible chance of being put into practice. 

You may find more information here.

6,273 km and 71 hours later, Bertrand Piccard lands in Sevilla, Spain. Piccard has been flying from New York City in a solar aircraft, completely emission-free, without the use of a single drop of fuel. This pioneering initiative is the 15th leg of the Round-the-World Solar Flight attempt by Solar Impulse, who want to "demonstrate that clean technologies can achieve impossible goals".

After crossing the Pacific and the Atlantic, this accomplishment means that 90% of the around-the-world flight mission has been completed by Piccard and his partner, André Borschberg.

Bertrand Piccard celebrates at Sevilla airport after a 70-hour journey from New York. Photo Credit: Solar Impulse

“This flight symbolized the step from the old world to the new world; our future is clean and it starts now,” emphasized Bertrand Piccard stepping out of the cockpit.

With a cruising speed of around 43 miles per hour, similar to an average car, Solar Impulse 2 has more than 17,000 solar cells built into wings with a span bigger than that of a Boeing 747. The two environmental adventurers predict to finish the Round-the-World Solar Flight with three more flights, concluding the trip in Abu Dhabi, United Arab Emirates.

Solar Impulse has landed in Spain. Photo Credit: Solar Impulse

"Success will be measured by the number of kilometers we've accomplished, but most of all by the number of people we will have inspired to follow their dreams and make the world a better place", they say.

Their flight ahs already covered 15 cities, almost 36,000 km and zero carbon emissions.

There’s one simple fact that we have to accept: Climate Change is real and it is here now.

This has been reflected in the rising of temperatures across the globe - last year was the hottest year on planet Earth since records began. Sea levels are also rising, with island nations such as Kiribati in the Pacific and even cities like Miami under threat!

It’s time to direct our energies to what we can do to get out of the situation we have got ourselves into. For centuries, humans have managed to solve many of the problems that had been tormenting them.  This is reflected in The Power of Man! - a Green Hatters video that tells the compelling story of mankind and its impact on our planet.                                                                                                                                                                 

At last, we are slowly waking up. There are lots of organizations which are focused on trying to reduce their impact on the environment. Governments, NGO’s, different industries and even oil and gas companies are acting. Efficient energy use and green focused strategies are in…LEED certification too. Electric cars are making inroads and there are more and more charging stations on the streets.  Applying carbon pricing on internal projects is a good start to show we are taking social impact into consideration -  even if it sometimes  seems too insignificant.  The truth is that it is being recognized.

But that is not enough!

It is not enough for large employers and government just to talk and act on carbon emission at the work place. They should assume they are in a pivotal position to take this beyond their work borders and follow the example of a lot of companies that are engaging employees in managing their carbon emission, by incentivizing them to make smart daily choices - reduce energy use at home, alternative commute options - sharing rides, bike, use public transportation available et.al.

Products are now out on the market that enable both companies and individuals to calculate their carbon emissions and encourage changes in behavior.  It is time for the rallying call for action, as global citizens, with an individual focus.