Connect4Climate joins with Sony Pictures Entertainment’s Sustainability Department and Fluminense Federal University for the Crackle Cinema Green Project to inspire young filmmakers.

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The World Bank’s Connect4Climate initiative is joining Sony Picture Television’s multi-platform entertainment network Crackle and Fluminense Federal University (UFF) in Niterói, Rio de Janeiro, to launch the Cinema Green Project, a series of five short films airing on Crackle’s platforms in Brazil. With the aim to nurture the talent of Brazilian cinema students and raise awareness about environmental sustainability, Crackle funded five short films presented by UFF film students. This is a first step towards a global initiative.

A committee of Crackle’s programming team and professionals in the film industry, including filmmaker Fernando Meirelles, and actors Alessandra Negrini and Rodrigo Santoro, selected the scripts for the short films. According to Academy Award nominee Fernando Meirelles, “The Cinema Green Project is an exciting opportunity for young filmmakers to engage in environmental defense and help change the usual production practices of the film industry.”

Crackle’s seed initiative, Cinema Green Project, strives to motivate the public to take a more conscious attitude towards the environment. There are three documentaries and two fiction works that address issues such as responsible consumer practices, environmental preservation, and sustainable transport.