Cli-Fi: blockbuster movies motivating action on climate change

Film4Climate|Communication|Media
As the world looks to Paris for a global climate deal from leaders and business, another angle is growing which may help provide the political momentum to support the political decisions: blockbuster movies on climate change. Even multilateral development banks are pushing movies as an important avenue for climate communications. The World Bank’s Connect4Climate programme recently highlighted how to communicate climate change better in a special event pre-COP 21 in Paris. This included how films can assist in communicating climate change issues effectively. The short answer is films can help, but we have yet to find the formula for success.