X-Ray Fashion, a Connect4Climate and Vulcan Productions virtual reality experience created by Danish media collective MANND and directed by fashion photographer Francesco Carrozzini, harnesses the immersion of VR to raise vital questions about the environmental and human costs of “fast fashion,” providing participants with a firsthand look at the wastefulness and labor exploitation underpinning a massive global industry.
The mission of X-Ray Fashion to raise awareness and spark concrete change among both consumers and companies aligns perfectly with Connect4Climate’s mandate to disseminate climate knowledge and foster climate action worldwide.
X-Ray Fashion has been touring the globe in an effort to impact as many people as possible, and we are proud to announce that the VR installation has just been nominated for Webby awards in two distinct categories: Best Interaction Design and VR: Interactive, Game or Real-Time.
Follow the links above and vote for X-Ray Fashion if you’d like to see this project recognized with People’s Voice awards—and feel free to circulate these links among any acquaintances you think may also be interested in voting. You can also spread the word by sharing this Facebook video, tailor-made for the occasion. We need all the help we can get if we’re going to pull off a win!
These Webby nominations are exciting and heartening for all of us here at Connect4Climate, and we thank you for your support in this competition and otherwise.