Connect4Climate’s X-Ray Fashion was presented during the announcement of The Green Carpet Fashion Awards in Milan, Italy.
Created by MANND, and directed by renowned fashion photographer and filmmaker Francesco Carrozzini (Franca: Chaos and Creation), X-Ray Fashion immerses the viewer in the reality of the situation behind the clothes we wear and encourage positive action. The seven scenes of the film consist of 360-degree live-action footage that imparts a stunning, photo-realistic atmosphere. The transitions between the scenes consist of a CGI environment that allows the viewer to walk between the different scenes. This cinematic experience is a pioneering VR piece that tests the implementation of physical and sensory effects through settings that incorporate heat, wind, scent an shifting terrain. By adding multidimensional sensorial effects, the filmmakers seek to draw the participant into an immersive physical experience that enriches storytelling in a new way.
The X-Ray Fashion is the winner of the Uniting4Climate global VR pitch competition implemented under C4C’s Film4Climate initiative. The virtual reality experience is produced by Connect4Climate alongside philanthropist Paul G. Allen’s Vulcan Productions and carbon-neutral company Alcantara.
On September 19, Milan-Camera Nazionale della Moda Italiana, in collaboration with Eco-Age with the support of the Ministry of Economic Development, ITA and Comune di Milano offered a tantalising glimpse of this year’s line-up for second edition of The Green Carpet Fashion Awards Italia at la Scala on September 23.
Live @laScala in Milan! Press conference of the #gcfaitalia with Cristina Tajani, @cameramoda @liviafirth @GCC_ECOAGE #fashion4climate pic.twitter.com/wLGltUpYmy
— Connect4Climate (@Connect4Climate) September 19, 2018