X-Ray Fashion Virtual Reality Installation
“X-Ray Fashion” is an immersive virtual reality (VR) experience that guides the viewer through different stages of garment production: from cotton farm to sweatshop, and from catwalk to consumer purchase to the afterlife of the garment. Officially selected in competition at the Venice Film Festival, the piece packs a powerful punch exposing the impacts of the 2.5 trillion-dollar fashion industry, which is responsible for 10% of global carbon emissions, 20% of wastewater, and a quarter of the world’s insecticides.
X-Ray Fashion was conceived by the young Danish media company MANND and was chosen as the winner of the Uniting4Climate global VR Pitch competition implemented by Connect4Climate. The virtual reality experience is directed by Francesco Carrozzini and produced by Connect4Climate alongside philanthropist Paul G. Allen’s Vulcan Productions and carbon-neutral company, Alcantara, with VR experience design by Molamil and 3D sound design by AWE.
Francesco Carrozzini: “I have worked in the fashion industry for many years, but regretfully I ignored the consequences our business has on the environment and people around the world. When the World Bank Group’s Connect4Climate program and Vulcan Productions proposed that I direct the film, which was so beautifully conceived by MANND, I felt compelled to be part of it.”