Branding & Logos
The purpose of this guide is to provide a clear idea of how to design elements for Connect4Climate. It sets the look, feel and voice for Connect4Climate ensuring that all outputs / products are consistent, strong and on-brand.
The logo has been designed with our original look in mind, while advancing the global nature of our community and ensuring alignment with the World Bank Group. The Connect4Climate look has been modernized and streamlined, while still staying true to our colors and keeping the digital use of “4” as a visual representation of the word “for.” Connect4Climate stands for a community connecting for climate action.
Please consider the following: the main version of the Connect4Climate logo should be prioritized and used on any white background. Different versions of the logo are provided for backgrounds on which the primary logo is not readable. Please download the black version here, the white version here, and the greytone version here.
This is Connect4Climate's Mark associated with the logo. Connect4Climate retains its use of the “legacy C4C mark” developed with the launch of the global partnership program in 2011. The C4C shape reminds us of the infinity sign, symbolizing our infinite points of connection to advance climate action and build a sustainable future. In addition, an “alternative C4C mark” has been developed for use in certain design situations where a more symmetrical design is required.
This “alternative C4C mark” has been developed for use in certain design situations where a more symmetrical design is required. Connect4Climate retains its use of the “legacy C4C mark” developed with the launch of the global partnership program in 2011. The C4C shape reminds us of the in nity sign, symbolizing our in nite points of connection to advance climate action and build a sustainable future.
There are three possible configurations of the Connect4Climate logo: Main Horizontal, Vertical Stack and Mark only. The logo may not be used in any other con guration.
Connect4Climate is a World Bank Group Multi-Donor Trust Fund powered by Italy’s Ministry for Ecological Transition and Germany’s Federal Ministry for Economic Cooperation and Development that drives climate action through advocacy, partnerships, and creative communications.
