Branding & Logos

Connect4Climate Logo - Brand Guidelines

The purpose of this guide is to provide a clear idea of how to design elements for Connect4Climate. It sets the look, feel and voice for Connect4Climate ensuring that all outputs / products are consistent, strong and on-brand.

As we shift our strategy from awareness of climate change to advocacy and commitment for ambitious transformative climate action, we aim to inspire our community with a new look.
 
Where possible, we have included samples to give a solid idea of how the new elements should look.
 
We hope you enjoy using this guide and designing for such an inspirational initiative.
 
 
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Connect4Climate Logo: Main Version

The logo has been designed with our original look in mind, while advancing the global nature of our community and ensuring alignment with the World Bank Group. The Connect4Climate look has been modernized and streamlined, while still staying true to our colors and keeping the digital use of “4” as a visual representation of the word “for.” Connect4Climate stands for a community connecting for climate action.

Please consider the following: the main version of the Connect4Climate logo should be prioritized and used on any white background. Different versions of the logo are provided for backgrounds on which the primary logo is not readable. Please download the black version here, the white version here, and the greytone version here.

 

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Connect4Climate Logo: Black Version
The logo has been designed with our original look in mind, while advancing the global nature of our community and ensuring alignment with the World Bank Group. The Connect4Climate look has been modernized and streamlined, while still staying true to our colors and keeping the digital use of “4” as a visual representation of the word “for.” Connect4Climate stands for a community connecting for climate action.
 
Please consider the following: the primary logo is best used on a plain white background. Monochrome versions of the logo are provided for backgrounds on which the primary logo is not readable.
 
 
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Connect4Climate Logo: Monochrome
The primary logo is best used on a plain white background. Monochrome versions of the logo are provided for backgrounds on which the primary logo is not readable.
 
 
If you can't download this graphic material, please let us know.
Connect4Climate Logo: White Version
The logo has been designed with our original look in mind, while advancing the global nature of our community and ensuring alignment with the World Bank Group. The Connect4Climate look has been modernized and streamlined, while still staying true to our colors and keeping the digital use of “4” as a visual representation of the word “for.” Connect4Climate stands for a community connecting for climate action.
 
Please consider the following: the white version of the Connect4Climate logo should be used on any non-white background. The main version of our logo should be prioritized and used on white backgrounds. Please download the logo here.
 
 
If you can't download this graphic material, please let us know
Connect4Climate Legacy Mark

This is Connect4Climate's Mark associated with the logo. Connect4Climate retains its use of the “legacy C4C mark” developed with the launch of the global partnership program in 2011. The C4C shape reminds us of the infinity sign, symbolizing our infinite points of connection to advance climate action and build a sustainable future. In addition, an “alternative C4C mark” has been developed for use in certain design situations where a more symmetrical design is required.

 
 
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Connect4Climate Mark (Secondary)

This “alternative C4C mark” has been developed for use in certain design situations where a more symmetrical design is required. Connect4Climate retains its use of the “legacy C4C mark” developed with the launch of the global partnership program in 2011. The C4C shape reminds us of the in nity sign, symbolizing our in nite points of connection to advance climate action and build a sustainable future.

 
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Connect4Climate Logo (Vertical Stack Version)

There are three possible configurations of the Connect4Climate logo: Main Horizontal, Vertical Stack and Mark only. The logo may not be used in any other con guration.

 
 
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Connect4Climate Logo (Supported by the World Bank Group)
Connect4Climate is the flagship global partnership program of the Communication for Climate Change Multi-Donor Trust Fund of the World Bank Group. When associating Connect4Climate with the World Bank Group it is either “a partnership of” when referring to Connect4Climate as the global community or “supported by” when referring Connect4Climate as the Trust Fund.
 
 
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Connect4Climate Logo (A Partnership of the World Bank Group)
Connect4Climate is the flagship global partnership program of the Communication for Climate Change Multi-Donor Trust Fund of the World Bank Group. When associating Connect4Climate with the World Bank Group it is either “a partnership of” when referring to Connect4Climate as the global community or “supported by” when referring Connect4Climate as the Trust Fund.
 
 
If you can't download this graphic material, please let us know.