Campaigns
Changing How We Approach Global Challenges

Working in concert with its network of partners, C4C delivers creative campaigns to drive meaningful action at both the local and international levels. These campaigns leverage C4C’s network of partners, particularly those from creative sectors, and often integrate intergenerational exchange, youth-led storytelling, and artistic interpretations of global challenges and solutions.

 

COP30 Branding Challenge

 

In May 2025, C4C, in partnership with the Italian Ministry of Environment and Energy Security, launched the Italy COP30 Branding Challenge, a competition inviting young Italian designers to submit their ideas for logos to be featured at Italy’s “Made for Our Future” Pavilion and floating AquaPraça installation at COP30 in Belém, Brazil.

 

A jury comprising experts from C4C, CRA - Carlo Ratti Associati, and Italy’s Ministry of Environment and Energy Security and Ministry of Foreign Affairs and International Cooperation worked together to review the submissions and select a winner.

 

To keep tabs on this and other ongoing C4C campaigns and access resources to share on social media, visit our content board!

 

A "Your Logo Here" promotion for the Italy COP30 Branding Challenge. Forest imagery appears in the background.

 

Planet Week

 

In 2024, C4C partnered with Italy’s Piedmont region and Ministry of Environment and Energy Security to transform the city of Turin in a weeklong celebration of our planet, culminating in the G7 Ministerial Meetings on Climate, Energy and Environment. A dedicated call for proposals solicited hundreds of event submissions from associations, organizations, businesses, universities, and local communities, which C4C curated to form a public schedule of events that was hosted on a dedicated website.

 

C4C brought its unique vision to bear by crafting a strong visual identity for Planet Week that swept the whole city. Highlights included surrounding the emblematic Palazzo Madama in Planet Week banners, using a shared branding package to unite 80+ in-person events, and even projecting the Planet Week logo on the iconic Turin landmark of Mole Antonelliana, transforming the city for all to see.

 

In total, more than 40,000 people participated in Planet Week on the ground in Turin, whether joining the Digital Media Zone for an interview, contributing to a workshop, enjoying climate-themed concerts, learning from panel events, perusing art exhibitions, or attending film screenings. And with the help of a comprehensive outreach effort across social and traditional media, C4C engaged a global audience in the imperative conversations unfolding across the city.

 

Two women on stilts in extravagant sunflower costumes flank another figure on stilts whose body is covered in green vines.

 

All4Climate

 

In 2021, C4C and Italy’s Ministry of Environment and Energy Security collaborated to deliver All4Climate – Italy, a nearly yearlong campaign to drive civil society organization (CSO) and citizen engagement with the Pre-COP26 meetings in Milan and COP26 in Glasgow. Following a multiplatform recruitment drive pitched at CSOs, academic institutions, and private sector innovators, some 500 virtual, in-person, and hybrid events were organized across the country under the All4Climate banner.

 

To cap off the campaign, C4C organized a flagship Music4Climate concert held at Milan’s historic Ippodromo SNAI San Siro. Rockin’1000, “the largest rock band in the world,” led the celebration, which, broadcast via A-Live TV, engaged a worldwide audience with messages of hope and sustainability while also calling on the music industry to be part of the solution.

 

"#All4Climate Italy 2921." A painterly blue-green logo lends a wave of color to the graphic.

 

Fiat Lux

 

In December 2015, a coalition convened by C4C presented a gift of contemporary public art entitled “Fiat Lux: Illuminating Our Common Home” to Pope Francis on the opening day of the Extraordinary Jubilee of Mercy. Projected on the facade of St. Peter’s Basilica in Vatican City, the piece, which drew inspiration from Pope Francis’s Laudato si' encyclical, presented scenes of humanity alongside those of the natural world, inviting viewers to live in harmony with nature and work together to safeguard our “common home.” Between in-person and online engagement, the installation was viewed over ten million times.

 

The facade of St. Peter's Basilica awash in blue light as an ocean scene is projected on it.