The World Bank’s Connect4Climate Campaign in partnership with the Business Climate Summit and Maitland Green/Havas staged a thematic discussion on “The Role of Creative Industries in Sustainability and Climate Change” with the objective of perpetuating the engagement of media, entertainment and advertising sectors on climate action.
The focus of the session was essentially on the corporate social responsibility of the creative industries (media/entertainment/advertising) on sustainability and climate change. The intention is to increase the onus on creative industries to engage on climate change and SDGs through 3 key area of their business:addressing sustainability and climate with clients and corporate brands (in the case of commercial media); helping to influence consumer behaviors (on sustainability & CC); collaborating with media/entertainment sectors on climate and sustainability communication.
Program
11:00 am: Introduction by Connect4Climate, World Bank Group
Jonathan Charles, Managing Director, Communications, EBRD & Former BBC Anchor (Moderator)
Sir Martin Sorrell, WPP Group of Companies (20 min) - see the video clip here (Keynote)
11:20 am: PART 1: What is the role of media in (1) addressing sustainability and climate with clients and corporate brands; (2) helping to influence consumer behaviors; (3) collaborating with media and entertainment on climate and sustainability communication (moderated conversation 25 mins followed by 15 mins questions from the floor)
Kate Garvey, Co- Founder, Project Everyone
Andy Ridley, CEO Circle-Economy, Former Executive Director, EarthHour Campaign, WWF
Erin Lyon, Executive Director, CSR-Asia
12:00 pm: PART 2: What is the role and responsibility of the media and entertainment sectors in social advocacy? (moderated conversation 25 mins followed by 5 mins questions from the floor)
Beth Garrod, Director, Social Responsibility, Viacom International Media Networks
Caroline Nursey OBE, Executive Director, BBC Media Action
John Momoh (OON) Founder & CEO, Channels Television (Nigerian-based African 24 Hour News Channel)
Simon Spanswick, CEO, Association of International Broadcasters
12:30 pm: Closing Remarks, Maitland Green