Energy efficient technologies reduce energy consumption and green house gas emissions. However, upfront purchase costs are often higher. How can consumers be motivated to buy energy efficient technologies? The infographic above is based on a study performed by the German Development Institute / Deutsches Institut für Entwicklungspolitik (DIE) (Aurelia Figueroa, Anna Pegels, Babette Never), University of Heidelberg and University College London (2014), with 321 participants from Kibera/Kenya.
All infographics have been developed within the project Klimalog, which is financed by the Federal Ministry for Economic Cooperation and Development (BMZ).
The infographic is also available in German:
Motivation für den Einsatz klimaeffizienter Technologien: Was beeinflusst Konsumentenverhalten?