How can consumers be motivated to adopt energy efficient technologies?

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Energy efficient technologies reduce energy consumption and green house gas emissions. However, upfront purchase costs are often higher. How can consumers be motivated to buy energy efficient technologies? The infographic above is based on a study performed by the German Development Institute / Deutsches Institut für Entwicklungspolitik (DIE) (Aurelia Figueroa, Anna Pegels, Babette Never), University of Heidelberg and University College London (2014), with 321 participants from Kibera/Kenya.

All infographics have been developed within the project Klimalog, which is financed by the Federal Ministry for Economic Cooperation and Development (BMZ).

The infographic is also available in German:

Motivation für den Einsatz klimaeffizienter Technologien: Was beeinflusst Konsumentenverhalten?

The German Development Institute / Deutsches Institut für Entwicklungspolitik (DIE) in brief

The DIE is one of the leading research institutions for development policy world-wide. It is based in the UN City of Bonn. DIE builds bridges between theory and practice and works within international research networks. The key to DIE’s success is its institutional independence, which is guaranteed by the Institute’s founding statute. Since its founding in 1964, DIE has based its work on the interplay between Research, Consulting and Training. These three areas complement each other and are the factors responsible for the Institute’s distinctive profile.

The German Development Institute / Deutsches Institut für Entwicklungspolitik (DIE) is headed by Prof. Dr. Dirk Messner (Director) and Dr. Imme Scholz (Deputy Director).