In Short
Connect4Climate & TVN recently launched iChange: a video competition for students from all over the world to create sharp 30-second video messages about climate change. The 30-second video ad should tell a story that helps to raise awareness about climate change, promote action, offer new solutions, and inspire change. Prizes were awarded at the 26th International GrandPrix Advertising Strategies event in Milan on May 29, 2013, and the winning video will be shown at film festivals in Cannes, New York, and Beijing. Four finalists received a 2000 euro scholarship, the iChange grand prize winner received a 3000 scholarship (total 5000), and internships were also awarded to the winning teams. View the press release here. See how students inspired change in 30 seconds.
Out of 248 entries from 165 universities from 66 countries, five finalists were selected by the international jury. They attended the GrandPrix of Advertising Strategies in Milan for live voting on 29 May 2013 to chose the grand winner.
iChange Grand Prize Winner
"What's More Precious?" by Nadia Asfour, Selina Chaouki, and Elias El Hage, Lebanese American University A young woman comes home to her boyfriend and finds that he is saving water...with a twist.
iChange Finalists
"Simple things you can do to help the Earth" by Mathilde Sahlen and Ulrikke Nordseth, Oslo National Academy of the Arts.
A short animated movie about small things everyone can do to help slow down global warming. If everyone does a little we'll achieve a lot!
"The Tap" by Rolando Berry, The Mahindra United World College of India
We always look for the one who will get the sword out of the stone. What we never get to realize is that this is everyone's job, and can only be done together as a whole.
"Climate for Change" by Connor Botkin and Marco Arena, University of East Anglia
What if we saw climate change as an opportunity to transform and improve our lifestyle? Whether it is pushing for cleaner energy or limiting practices that lead to the destruction of our precious forests, through individual action and collective effort we can act for a healthier, more sustainable future.
"Global Warning" by Nadia Morghen and Marco A. Piccinini, Centro Sperimentale di Cinematografia - Sede Lombardia
iChange Video Submissions
The C4C team is grateful to all of the teams that entered the iChange competition. We would like to thank each of you for the hard work and initiative you showed by creating moving, humorous and inspiring films to encourage climate action worldwide. Below are your video submission in a playlist.
Panel of Judges
We also would like to extend our thanks to the iChange panel of judges. Your hard work and dedication have made the iChange competition possible. The iChange jury includes:
Donald Ranvaud, Producer - iChange Jury President
Rachel Kyte, Vice President for Sustainable Development, World Bank Group
Don Edkins, Executive Producer, Why Poverty?
David Forrest, Producer, Completion Bond
Freddy Paul Grunert, CEO, Selph2
Sandy Lieberson, Producer, Film Studies
Professor Hamish McAlpine, Producer & Distributor
Peter Mettler, Film Director & Cinematographer
Rick Rockwell, Director - Internationational Media, American University School of Communication
Luciano Stella, Producer, Distributor
Alberto Contri, President, Pubblicit Progresso & Lombardy Film Commission
Gianluca Favro, Country Manager - Italy, DLB Group Worldwide
Nicol Bongiorno, Director & Screenwriter
Herve de Clerck, Founder, AdForm & Dream-Leader, ACT Responsible
Mario Zanone Poma, President, Mediocredito Italy
Ugo Nespolo, President, National Cinema Museum of Torino
Piero Chiambretti, Actor
Greta Scacchi, Actress
Inspiration
Are you unsure of the kind of video we would like to see in the iChange competition? Check out the videos below for inspiration!
Moms Against Climate Change
Our thanks to Moms Against Climate Change
The Swing
Why Poverty?