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Be The Movement
International Workshop at COP19, Warsaw
November 20, 2013
Knowledge4Climate Action: proceedings and recommendations from Be the Movement, an international workshop
Connect4Climate and the University of Warsaw co-hosted Be the Movement, an international workshop addressing the means of expanding and strengthening the global climate change movement during the November 2013 United Nations- sponsored climate change talks (UNFCCC COP19) in the Polish capital. The workshop was an inspiring gathering of climate change activists, youth and concerned professionals.
Five main needs on how to strengthen the climate action movement were identified and discussed: message for new audiences; empowering educators; innovating campaign strategies; considering costs; and leading for solutions. The workshop confirmed that urgent and bold action is required to tackle climate change.
Participants recognized that the global climate change movement will be enhanced if they: a) increase collaboration and cooperation, b) recognize the intimate and unavoidable link between eradicating extreme poverty and climate change, c) emphasize early climate action to avoid high costs in the future, d) stress that mitigation will not hinder economic development, e) highlight that each and every individual can make a difference, and f) offer assistance for educators.
Overall, the proceedings and recommendations serve as a pragmatic compendium of shared knowledge for climate action.
View the report online: knowledge4climate.net
Share, engage and enhance the global movement
RELIVE THE EVENT ONLINE: #c4cMovement
SEE ALL THE VIDEOS OF THE SPEECHES AND PRESENTATIONS
HIGHLIGHTS OF THE LIVE CHAT ON THE GUARDIAN
READ THE YOUTH PLEDGE
Watch the video recording
COP19 was another reminder of the urgent action needed to deal with climate change. There is overwhelming evidence that climate change is caused by human activity and that the world is warming. And yet, still not enough being done to mitigate the warming and adapt to its impacts.
Be The Movement was a workshop organized by Connect4Climate in cooperation with the University of Warsaw in parallel to COP19. It allowed for participants to represent their organisations, share their experiences, and it is contributing to the development of a strategy for boosting the global climate change movement. We discussed HOW do we advance the global climate change movement by identifying necessary strategies towards:
Messaging for New Audiences
Innovating Campaign Strategies
Leading for Solutions
The workshop brought together a variety of climate change professionals: educators, youth, civil society organizations, private sector representatives and Connect4Climate partners. Together they identified practical and useful strategies for igniting a more energetic, robust global movement to combat climate change.
Program of the Day
In the morning participants brought their experiences and challenges of building the climate movement to different workgroups (see below) and discuss these to contribute to developing a strategy for global action.
Rachel Kyte from the World Bank Group gave an inspirational call to action based on the feedback from the workgroups.
Twice in the afternoon Pecha Kucha style case studies were presented and discussed from the WMO, CDKN, SSN, CGIAR, LEGO, SEI the UN Alliance and others.
There was a panel discussion with some of the most active climate change movement makers: Jamie Henn, Kelly Rigg, David Cadman, and Wael Hmaidan.
Nick Nuttall gave a motivational address, Yvo De Boer and Stefen Maard addressed the Way Forward.
9:00 REGISTRATION, WELCOME & OPENING KEYNOTE
10:00 INTERACTIVE BRAINSTORMING WORKSHOP SESSIONS
11:00 WORKSHOPS FEEDBACK & CALL FOR ACTION WITH RACHEL KYTE
13:00 OPENING AFTERNOON SESSION
13:30 PECHA KUCHA STYLE CASE STUDIES FROM DIFFERENT PROFESSIONALS
14:30 PANEL DISCUSSION: CLIMATE MOVEMENT MAKERS
15:30 COFFEE BREAK
16:00 MOTIVATIONAL ADDRESS
16:15 PECHA KUCHA CASE STUDIES FROM DIFFERENT PROFESSIONALS
17:15 ADDRESSING THE WAY FORWARD
To break down the over-arching discussion on HOW do we advance the global climate change movement the workgroups focused on:
- Messaging for New Audiences: How would you reach new and broad audiences? What messaging works best?
- Empowering Educators: What is needed to empower climate educators? How do educators influence youth action?
- Innovating Campaign Strategies: What is the missing ingredient in climate campaigns? How do you engage unusual audiences?
- Considering Costs: How do you link the economics of climate change to driving climate action?
- Leading for Solutions: What is the leadership role of the individuals, cities, and corporations in driving solutions?
The outcomes from the workgroups were presented and discussed and will help define an inclusive strategy to empower cooperation and converting new audiences to drive global climate action.
Strengthen existing partnerships and enhance public-private-academic coalitions or networks
Exchange best practices in climate change communication
Hear success stories in the climate change movement
Clarify the future of the climate change movement
Identify action points for raising global climate change awareness
Develop the most encouraging ideas on how to engage/involve all sectors of society in the movement
Create a road map for future action
Academia: University and secondary school educators
NGOs and activists
Mainstream Media and Social Media
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